Why did you start your business?
The origin story of my entrepreneurial journey is becoming more common in the military world. As a military spouse, we were constantly PCSing every three years. While most companies state they are open to hiring military spouses, most frown upon training new employees with the knowledge they will lose them when new (military) orders come through. I needed something that could move with me - whether we were stateside or overseas. It initially started as a side hustle; however, as we welcomed children into our family - I enjoyed the flexibility of owning my own business. I was able to be present as a mother for my children while still working and contributing to the growth of my business. As my children have gotten older, I have the pleasure of demonstrating hard work as well as being in the position to give back. When my youngest son starts telling me business ideas because he "wants to own a business like Mommy" one day, there is no greater drive than that.
What's the one thing you're proud of in your business journey?
At Kopf Consulting, we provide technical support for those frustrating programs that help your customers through the Customer Value Journey.
From websites that house your blogs, to squeeze pages for opt-ins, to client relationship management systems that manage your pipeline, to email marketing systems that deliver your message, we are here for you. We do not outsource the work and make it our primary goal to educate while we implement.
The biggest strength of Kopf Consulting is our commitment to continued education, adding additional certifications to our repertoire each year – along us to stay on top of industry standards.
What's the biggest accomplishment for your business?
While I do not know if my answer will be different than most, my biggest accomplishment has nothing to do with my level of success, revenue goals, or name recognition. My biggest accomplishment is to be able to achieve the social responsibility I believe every business should carry. While being financially stable with an eye-popping revenue margin is great - being able to take that extra and donate it to charities, provide pro bono work, and volunteer in my community means even more. As for an accomplishment that would be more suited for the entrepreneur world, being internationally known and recommended has been a wonderful achievement. I have the pleasure of serving businesses all over the world, and while that may seem like a small feat for some, it was something that was unimaginable for me.
What do you think you need in order to get to your dream brand?
The one thing that would help me achieve my dream brand is the shift to video and personal branding in social media marketing. I am an introvert with social anxiety issues. The idea of being in front of a camera or taking part in a live interview is absolutely terrifying.
It's 5 years from now and you're sitting at the top in your penthouse, what's the one thing you would share with yourself today?
Know your "why" before you get started, as it will be the driving force to your success. Through the years, I have witnessed entrepreneurs come and go. Many were left behind due to their reasons for starting in the first place (need to make rent quickly, the boss made them angry, so they quit, working from home just seemed easier, etc.). They failed to realize that a successful business takes time, effort, commitment, patience, and drive. This is fueled by knowing your "why," your reason to keep searching for the light at the end of the tunnel when every part of your body tells you to turn back, that it isn't worth it. Your "why" is what helps you navigate rejections, pivot to new ideas, work 80+ hours for the satisfaction of not working for someone else, and most of all - it helps you ignore the nay-sayers who believe you are wasting your time by holding on to your "why," success is inevitable.
About
Who I am:
LaKenya Kopf
Loyal, Trustworthy, Honest
Favorite Movie: The Wizard of Oz
Favorite Place To Go: An Art Museum
Favorite Quote:
"Better to remain silent and be thought a fool than to speak out and remove all doubt.”
Keep Up With My Brand
Website: https://kopfconsulting.org
Instagram: https://instagram.com/kopfconsulting
Facebook: https://facebook.com/kopfconsultingva
Twitter: https://twitter.com/kopf_consulting
LinkedIn: https://linkedin.com/in/lakenyakopf
Pinterest: https://pinterest.com/kopfconsulting
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