Why did you start your business?
I founded The Well Connected with a passion to redefine the events and branding landscape. Having spent over 15 years in the industry, I recognized the need for a dynamic approach that goes beyond traditional norms. My vision was to create a hub of innovation where immersive event experiences, strategic sponsorships, and impactful brand activations converge. The goal is to not only meet but exceed client expectations, offering them a transformative journey. The journey of The Well Connected is fueled by a commitment to excellence, continuous learning, and a desire to push the boundaries of what's possible in events and brand development.
What's the one thing you're proud of in your business journey?
The standout feature of The Well Connected lies in our ability to seamlessly blend innovation with experience. Our immersive event experiences are not just gatherings but transformative journeys that leave lasting impressions. Moreover, our expertise in sponsorship acquisition and management ensures mutually beneficial partnerships, elevating the impact of events. The strategic development of brand activation strategies adds another layer of uniqueness, ensuring brands resonate deeply with their target audiences. The Well Connected doesn't just create events; we craft memorable experiences that forge meaningful connections, making us a trailblazer in the industry.
What's the biggest accomplishment for your business?
The Well Connected's most significant accomplishment is undoubtedly the creation of Carnival Oasis in Toronto. This first-of-its-kind event not only captivated audiences but also secured over 80 brand partnerships, gaining recognition in esteemed publications like BizBash, Trendhunter, and Toronto Caribbean News. This achievement, coupled with being named one of BizBash's Top 40 Under 40 Event Professionals for 2023, showcases our prowess in creating immersive experiences and solidifies our position as industry leaders in events and brand activations. The success of Carnival Oasis stands as a testament to our innovative approach, strategic partnerships, and the ability to redefine the events landscape.
What do you think you need in order to get to your dream brand?
To reach my dream brand, I believe unwavering determination is essential. In a constantly evolving landscape, the ability to persevere through challenges, adapt to new trends, and maintain a steadfast commitment to the vision is paramount. With determination as the driving force, I can navigate obstacles, continually innovate, and elevate The Well Connected to new heights, ensuring it aligns seamlessly with my dream brand.
It's 5 years from now and you're sitting at the top in your penthouse, what's the one thing you would share with yourself today?
As I sit in my penthouse, reflecting on the past five years, I'd tell myself to embrace challenges as stepping stones to success. Trust your instincts, stay resilient, and keep innovating. The journey might be tough, but the view from the top, where The Well Connected stands as an industry leader, will make every effort worthwhile. Remember, growth comes from challenges, and success is the result of dedication, strategic vision, and relentless pursuit of excellence. Keep forging ahead; the pinnacle awaits.
About
Who I am:
Jackie Clarke
Innovative, Strategic, and Passionate.
Favorite Movie: Jurassic Park #1
Favorite Place To Go: For a walk in the woods or by the lake path by my house.
Favorite Quote:
"How can I help?" - Dr Goodwin New Amsterdam
Keep Up With My Brand
Website:
Instagram: @iswellconnected
Facebook: Well Connected TO
Twitter: @iswellconnected
LinkedIn: Jacquelene Clarke
Pinterest: @iswellconnected
TikTok: @iswellconnected
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