Why did you start your business?
For the sake of this article, I'll primarily focus on our community platform, EM/POWEREDbyWMN. But to know about that platform, I have to introduce you to our product line first. In 2021, I launched a line of innovative jewelry storage designed to mimic the look and even functionality of a coffee table book.
The thought of launching that business immediately ushered in feelings of nostalgia for the time I worked as an independent stylist for a jewelry brand and was constantly surrounded by ambitious, energetic, & supportive women. I knew that, now launching a business of my own, I wanted to recreate that environment - that support system - a community where women can go to indulge in motivational stories, grand ideas, and just celebrate each other. So, EM/POWEREDbyWMN was born.
What's the one thing you're proud of in your business journey?
Our community has continued to thrive in just a couple short years and I really attribute it to the authenticity behind our mission and vision.
Our core values are women empowerment, community over competition, and giving back. With each new iteration our business has taken on, we continue to deepen our role in each of those values. We work with all different kinds of women from different kinds of businesses and it is a magical feeling recognizing that other women are excited to join in on our mission because they also recognize the power of community as well as our commitment to the way we show up for them.
Our platform has allowed us the opportunity to offer multiple avenues for women to show up in their businesses & truly, for themselves - whether it's by sharing their story on the EM/POWEREDbyWMN Podcast, showcasing their products at one of our many Markets, or cultivating key relationships that turn into collaborations with women they've met at our networking events. Our mission is to help other women elevate their businesses, expand their networks and build their brand visibility across the board and of course to feel celebrated with each new step they take.
One of the most exciting expansions of our business has been the launch of our online Woman Owned Small Business Directory where we feature both product and service-based businesses across the U.S. to make it easier for communities to connect with their favorite women-owned brands (while offering it at a price actually feasible for small business owners).
What's the biggest accomplishment for your business?
I am incredibly proud of how we've been able to cultivate such an authentic community in such a short period of time. I truly feel like the women I've had the honor of surrounding myself with are genuinely on this journey alongside me and have an equally unwavering faith in the vision I have for our platform.
While that may seem a little basic, this ability to effectively share our story and mission in a way that gets people excited to be a part of it has created an immensely strong foundation to build on and accomplish even more.
What do you think you need in order to get to your dream brand?
Just continued faith in myself, my intuition and the belief that the universe will always provide!
It's 5 years from now and you're sitting at the top in your penthouse, what's the one thing you would share with yourself today?
GIRL, I TOLD YOU THAT YOU WOULD DO IT.
About
Who I am:
Krystal Jugarap
Passionate, Innovative, Encouraging
Favorite Movie: I can't say that I have a favorite at the moment, but cliche or not, I love a good movie/series with a strong female lead.
Favorite Place To Go: Any quick getaway where I can enjoy a peaceful view of the ocean & really just be calm, quiet, & immerse myself in the present moment is heaven.
Favorite Quote:
If you see it in your mind, you will hold it in your hand. - Bob Proctor
Keep Up With My Brand
Website:
Instagram: empoweredbywmn
Facebook: bookofbijoux
LinkedIn: Krystal Jugarap
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