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Why did you start your business?
The genesis of my business in 2015 can be traced back to a personal experience that left me dissatisfied with the quality of hair extensions.
In July of that year, as I prepared for my birthday celebration, I realized the hair I had purchased fell short of expectations. Despite the imminent appointment, I had to make do with subpar hair. However, this disappointment served as the catalyst for a business idea. Driven by a passion for hair, a childhood inclination towards hairstyling, and the joy I felt when my own hair was done, the seed for my business was planted.
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At the inception, I had only a brief statement in mind: "where quality and customers come first." I recognized early on that quality had to be the cornerstone of my venture. I firmly believed that prioritizing quality would naturally attract customers, and this philosophy has been the bedrock of my business ever since.
Today, almost nine years later, we continue to thrive because we've stayed true to our commitment to quality. My initial experience, though frustrating at the time, became the impetus for a business dedicated to delivering exceptional quality and prioritizing customer satisfaction. It's a journey that began with a personal setback but has blossomed into a business that stands strong, grounded in the belief that when quality leads, customers follow.
What's the one thing you're proud of in your business journey?
The standout feature of my business is the emphasis on education, a facet often overlooked in many hair extension companies. Beyond merely selling hair, I am dedicated to providing comprehensive education. Many businesses in the industry may offer products without offering the essential knowledge to accompany them. I believe in offering a complete experience, ensuring that customers not only receive quality hair but also gain the knowledge necessary for proper care.
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This includes guidance on the right products for maintenance and asking pertinent questions to better serve each customer's unique needs. From the moment of inquiry to placing an order and the eventual delivery, my commitment to education ensures that customers feel supported and informed throughout the entire process. It's this holistic approach that sets my business apart, creating a seamless and enriching experience for every customer.
What's the biggest accomplishment for your business?
One of the most significant accomplishments for my business is reaching a point where I can actively contribute to helping other aspiring entrepreneurs initiate and expand their own hair businesses.
Stepping into the mentorship space represents a substantial achievement, not only because it aligns with my passion but also because it marks a new level of growth and impact for the business. Being able to share knowledge and support others in their entrepreneurial journey is a source of immense pride and fulfillment.
What do you think you need in order to get to your dream brand?
One critical element I recognize as indispensable for reaching my dream brand is discipline. While motivation may fluctuate, discipline serves as the unwavering force that ensures tasks are completed.
With a steadfast commitment to discipline, I believe I can navigate challenges, stay focused on my goals, and steadily progress toward realizing my dream brand. It's the key ingredient that transforms aspirations into tangible achievements, providing a consistent framework for success even in moments when motivation wanes.
It's 5 years from now and you're sitting at the top in your penthouse, what's the one thing you would share with yourself today?
All the things you ever wanted was always on the other side of fear. You conquered fear and overcame all the hurdles that was in your way. In my Martin voice" You Go Girl!" lol
About
Who I am:
Shaneika Patterson
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Resilient, Self-Motivator, Encouraging
Favorite Movie: A Low Down Dirty Shame and Love Jones
Favorite Place To Go: Beach
Favorite Quote:
Nothing will work unless you do it.
Keep Up With My Brand
Website:
Instagram: Dreamlesshair
Facebook: Dreamless Hair
Twitter: DreamlessHair
Pinterest: DreamlessHair
TikTok: DreamlessHair
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