Why did you start your business?
In my professional career as a Quality Control Chemist, the work that I was performing gave me no purpose (just exchanging my time for a paycheck). I also felt that I wasn't using my knowledge and skills to the best of my ability in a field that wasn't interesting to me.
I became interested in pursuing a chemistry career in cosmetics and as I was researching the beauty industry, I fell in love with the field and all possibilities as to what I could create my knowledge and creativity. I then decided I wanted to bring beauty, chemistry, and creativity together in a way that was authentic to me at an affordable price while showing others to embrace their authentic selves and live up to their potential.
What's the one thing you're proud of in your business journey?
My business' best feature is that our cosmetics are Vegan and Cruelty-Free! I'm vegan and wanted to translate that aspect of me into my business by using organic components that are easy to read, and sustainable to our environment.
What's the biggest accomplishment for your business?
My business' biggest accomplishment is being able increase our brand's visibility and sales since our relaunch in August 2023.
What do you think you need in order to get to your dream brand?
The one thing I think I need in order to get to my dream brand is to "take up space," by that I mean to showcase and bring more awareness to my business as much as I possibly can.
It's 5 years from now and you're sitting at the top in your penthouse, what's the one thing you would share with yourself today?
I would share that people thought you were crazy when you quit your "safe" 8-5 position to start your business. I am glad that you didn't listen to them and followed your dreams. Everything you gave up for the short-term was definitely worth it in the end.
About
Who I am:
Yvvey Smith
Optimistic, Ambitious, Problem Solver
Favorite Movie: Pineapple Express
Favorite Place To Go: The Beach
Favorite Quote:
"Luck is where hard work meets opportunity”
Keep Up With My Brand
Website:
Instagram: @ariesseductionbeauty
Facebook: @ariesseductionbeauty
TikTok: @ariesseductionbeauty
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