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Why did you start your business?
I love the creative space, and thanks to social media such as Instagram, its been democratised, which is amazing. However, I feel existing photographers felt a little lost in this new sea of creativity. I also wanted to find a way to really think about sustainability, the environment as much as possible. These are in my DNA. I wanted to show that a responsible company blueprint is just as, if not more, successful than one that is not.
Image by MuseScout: Matt
On the personal side, I want to work in an area I love and am super passionate about. I want to have the freedom from a "boss" and a location, but also to spend more time with loved ones.I wanted to create an ethical platform where every single professional photographer is on a level playing field regardless of where they come from, their age, gender, ethnicity etc. and where the artist gets paid decent for their work.
What's the one thing you're proud of in your business journey?
The prints from the photographers are truly beautiful, and when someone buys that print they are not only buying something unique and magnificent but they buy into artist, ethics and the environment.
Image by MuseScout: Matt
What's the biggest accomplishment for your business?
Hopefully I'll be able to tell you my biggest accomplishment in a few weeks ;)
What do you think you need in order to get to your dream brand?
I feel I have my dream brand, but it would be good to get my brand out there in front of more people. They'll let me know if my brand is a dream.
It's 5 years from now and you're sitting at the top in your penthouse, what's the one thing you would share with yourself today?
Carry on, find a way and listen to your gut!
About
Who I am:
Hemini Mehta
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Passionate, dreamer and ambitious.
Favorite Movie: I don't have a particular favourite movie, but one that has stayed on from childhood is The Goonies.
Favorite Place To Go: Into nature, whether it be mountains, forests, sea. I just need the natural elements to rest, have peace of mind and some quiet time.
Favorite Quote:
If not me, then who? If not now, then when?
Keep Up With My Brand
Website:
Instagram: Muse Scout
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